Broken Homes and Developmental Psychology

A paper which explores the effect broken homes have on the emotional, physiological and behavioral development of the children involved. An in-depth study on how children from broken homes are affected emotionally, physiologically and from a behavioral point of view. The paper explores issues such as children with single-parent homes vs. two-parent homes, the benefits of friends and extended families, single parent attitudes towards children, effects on academic education and emotional behavior, socioeconomic effects, step-parents and single fathers. Today, single fathers seem to be more familiar with these roles in home management and childcare than mothers.Furthermore, the tie and connection between single fathers and children as well single mothers and children have now become new focal points for self-direction. Both single parents have set the criteria for organization of more traditional spheres of work and social life such that now single fathers develop close relationships with their children and have a greater appreciation of responsibility in being the primary parent. However, the fact remains that no mater how good mother or a father can be as a single parent, the negative and adverse effects of childrens development proofed through various studies concludes that theres a price to be paid for removing one of the traditional pairs, and the old-fashioned concept and belief that to have a mother and a father is still a pretty good idea.

Benthams utilitarian principle Essay Example | Topics and Well Written Essays - 1000 words

Benthams utilitarian principle - Essay Example Based on these theories, societies, along with its member, behaves according to what they thought is applicable and appropriate. Happiness and pleasure against sorrow and pain controls every individual, thus behave according to the amount these opposing nature with the risk of the consequences that their action entails. This utilitarianism principle is what is thought to have governed the world as proposed by Jeremy Bentham. At present, Bentham’s (1781) utilitarian principle is considered as the most appropriate and the most modern among other ethical principles in the society. He regards pain and pleasure as the â€Å"sovereign masters† that control the world. Everyone’s action follows the principle of utility as each person may or may not identify one’s act as one that conforms to the society or not. Experiencing pain and pleasure allows humans to identify the things that they ought to do as well as what they shall do. Being able to identify the actions that are appropriate in the society allows individuals to identify what is right or moral. Furthermore, such actions that are seen to be good and beneficial to a large number of people in the community are then considered to be morally acceptable. On the other hand, when an action is seen to inflict pain and is not pleasing to a majority, it is therefore disapproved and regarded as an immoral act. This idea applies to actions that are considered to be â€Å"for the greater good.† ... Any conduct that that affects a greater number of people in the society should not be implemented and considered unjust. In a given circumstance though, where the conduct affects a small number of people negatively, the community should assume the responsibility of its adverse effects. (role of the government) Right is then associated by the feelings of pleasure, while wrong is associated with pain. These two sensations that every member of the society feels can be quantified, therefore, pleasure in its great amount is deemed best for humanity. Greater pain, on the other hand, is unacceptable in the society, and thus regarded as a violation of the laws set by man and the system that is implementing them. On the other hand, motives play an important role in identifying what is thought to be right and wrong for the community. The principle that is adverse of utility introduces the ideas of asceticism, and sympathy and apathy. Such instances when even an action that offers the least amo unt of happiness or pleasure may be approved by the community. This inverse utilitarian principle recognizes the value of the action even when it does not provide a greater amount of happiness on the condition that it is advantageous for a greater number of people. As Bentham (1781) pointed out, the difference in motives between hope and fear draws down to the same principle that is associated to asceticism. While hope may elicit anticipation for something that is good in the future, fear inhibits a person to do something immoral in order to avoid punishment in the future. Both feelings fall down to preventing the members of the society, no matter which group they belong to,

Why do Brand Extension Strategies Fail Literature review

Why do Brand Extension Strategies Fail - Literature review Example The strategy of brand extension is being used by the organisations in order to cope up with different challenging situations and overcome the competitive pressure in the industry. According to the Han (1998), the brand extension of strategy have been beneficial for the companies in the process of reaping additional benefits from the already established brand. The main reason or rationale behind the introduction of new product under the name of well known and established brand is to make sure that the customers and market is familiar with the brand and the new product category can capture market on the basis of the positive and main characteristics of the parent brand (Buil, Chernatony, and Hem, 2009). Different options available to the brand managers in the process of brand extension are: 1. Horizontal Extension: the horizontal extension is further divided into line extension and category extension. In the line extension a whole new product, within the same category as that of the pa rent brand, is introduced in order to target and capture a new and different segment of the market. On the other hand, in the category extension the same brand is extended into a whole new product category. ... IMPACT OF BRAND EXTENSION STRATEGY ON THE BRAND IMAGE AND BUSINESS: In order to make sure that the brand extension strategy proves to be beneficial and helpful for the organisation and increase the competitiveness of the organisation it is important to identify and understand the implications of the brand extension strategy on the brand image and overall business of the organisation (Serrao and Botelho, 2008). There are several factors which directly influence the impact of the brand extensions on the brand image. According to the research study of Martinez and Chernatony (2004), the perceived brand quality by the consumers and the attitudes and behaviours of the consumers towards the overall extension strategy have positive impact on the general brand image and product brand image. The research study also concluded that the fact that consumers are familiar and aware of the brand only have impact on the general brand image and have no impact on the product brand image. On the other h and the consumers’ perceived degree of fit between the parent brand and new brand only influence the product brand image. The research study of Martinez and Chernatony (2004), have created a difference between the general brand image and the product brand image. They have correctly identified the impact of the consumers attitudes on the general brand image and product brand image. However, their stance about the impact of familiarity and awareness on the GBI and PBI is somewhat shaky. If the customers are aware and familiar with the brand it will definitely affect the PBI also, because the customers will relate the product with the overall brand image and will associate same image with it. The research study by Park, McCarthy, and Milberg (1993), concluded that the